How Snatch Clothing started

Snatch Clothing started on the side of a dusty track in one of the most remote parts of the Gulf. That trackside chat between Graham and Shaun was brought up again over a few frothy ones around the campfire that night and the idea for Snatch Clothing was born.

Finally, there would be a brand out there that would symbolise our unique lifestyle and identify us as 4WDers.

Snatch Flanno

Camo Hoodie

The Locked Tee

Fast forward two weeks later, the boys were in an outback pub testing how cold the beer was when they penciled out the rest of the idea on the back of beer coasters (literally) and what Snatch stood for as a brand was scribbled down. Shauno still has those beer coasters hanging in his shed today.

You see both Graham and Shaun spend over 180 nights a year in the bush and under canvas, so you could say that their office really is the scrub. When they say this is a brand made by 4WDers, for 4WDers they absolutely mean it. When the pair of misfits are not in front of the cameras, chances are you’ll find Shauno out in the bush or on the water fishing offshore and Graham out hunting and camping. They live and breathe this lifestyle and this passion is what sparked Snatch Clothing.

The aim has always been to make top quality clothing for 4WDers that looked good and performed out in the bush just as well as in your local pub. Unlike many other good quality clothing brands, their plan is to keep prices realistic so every 4WDer can literally cover themselves with Snatch.